Many digital well being leaders are optimistic concerning the digital well being sector in 2025, however nonetheless anticipate headwinds, a current survey from Summit Well being Advisors revealed.
Summit Well being Advisors is a healthcare consulting agency. Its Digital Well being Go-to-Market Report was carried out in partnership with unbiased market analysis supplier PureSpectrum. It acquired responses from 103 digital well being senior leaders.
Listed below are 5 key findings:
1. Optimistic outlook: Greater than 50% of leaders have a “very constructive” outlook on the digital well being financial panorama in 2025, whereas 31% are cautiously optimistic. One other 19% are not sure or have a adverse outlook, citing buyer budgets, financial uncertainty and competitors.
2. Funding panorama: About 79% of digital well being leaders stated their corporations are pursuing new funding capital within the subsequent yr. When requested about their largest boundaries to elevating capital, 42% stated they’re anxious they gained’t get their desired phrases (valuation, rate of interest), 38% stated they’re involved they gained’t increase their goal quantity and 36% anticipate challenges to find new traders.
“Whereas we suspected many digital well being corporations could be looking for funding round this time, roughly three or 4 years for the reason that record-setting investments of 2020 and 2021, the flood of corporations planning to lift is staggering,” stated Seth Joseph, founder and managing director of Summit Well being Advisors, in an electronic mail. “And contemplating over 41% of digital well being corporations are anxious about making payroll and 35% are struggling to amass new prospects, the scenario could possibly be dire. 2025 might be a important inflection level in digital well being.”
3. Go-to-market challenges: The largest go-to-market challenges for digital well being corporations are growing market crowdedness, rising competitors, and the “lack of ability to successfully place towards these aggressive threats,” based on the report. To take care of competitors, 67% are planning to increase internationally, citing U.S. market saturation and unmet income expectations domestically.
“Competitors from massive incumbents and new entrants was essentially the most prevalent exterior problem digital well being corporations are dealing with at present,” Joseph stated. “On prime of this, the commonest inside challenges corporations are fighting is successfully differentiating their merchandise and creating compelling worth props. Understanding the aggressive panorama, market wants and your organization’s distinctive worth might be important to warding off the competitors.”
4. Polarized on telehealth: About 50% of respondents stated telehealth is the digital well being subsector with the best progress potential over the subsequent yr, whereas 27.7% stated it has the least progress potential. As well as, 44% of executives stated telehealth is the place they predict essentially the most M&A exercise over the subsequent yr.
AI can also be prime of thoughts for digital well being execs, with 43% saying there’s house for progress in AI purposes and 41% saying it has proven sturdy ROI potential. Nevertheless, 25% stated AI is overhyped.
5. Companions for go-to-market efforts: About 31% of digital well being leaders imagine their groups want to boost their understanding of their markets and competitors. Of this group, 94% view bettering this understanding as a prime organizational precedence. Almost all respondents (99%) depend on exterior companions to assist develop and implement their go-to-market methods, with 71% reporting that the majority or all of their initiatives are supported by these exterior companions.
Photograph: carloscastilla, Getty Photographs
