SupplySide West is Now SupplySide Global: Sandy Almendarez of Informa Markets

For Episode #154 of the PricePlow Podcast, Mike and Ben sit down with Sandy Almendarez, the Vice President of Content material at Informa Markets, to debate SupplySide West 2024 stay from the occasion. Sandy offers an introduction to her position and tasks, overseeing the academic programming and content material for the big commerce present.

Sandy Almendarez: SupplySide West is Now SupplySide Global

SupplySide West is now SupplySide World! Sandy Almendarez of Informa Markets sits down on the PricePlow Podcast for Episode #154 to elucidate the brand new rebrand and extra!

We reached out to the Informa Markets workforce to speak in regards to the current rebranding announcement, which introduced the next adjustments:

SupplySide West is now SupplySide World
SupplySide East is now SupplySide Join New Jersey
Pure Merchandise Insider is now SupplySide Complement Journal

SupplySide West is without doubt one of the greatest occasions for the {industry} annually, and the group dialogue covers Informa’s reinvention and rebranding. 2024’s occasion was an enormous success, and Sandy offers us the total scoop on what made this 12 months even higher than yearly earlier than.

A key focus of the dialogue facilities across the instructional content material and {industry} traits lined at SupplySide. Sandy highlights matters like mushrooms, magnesium, and the blurring of traces between dietary supplements, meals, and drinks as being outstanding areas of curiosity. She emphasizes Informa’s dedication to figuring out rising {industry} traits and serving to manufacturers navigate the evolving panorama.

Mike and Ben reward the worth of the academic classes and the insights shared by {industry} veterans on the occasion — that is undoubtedly our favourite tradeshow of the 12 months.

We additionally get to listen to why SupplySide West 2024 was held on Halloween, which triggered lots of people with households to go away the present early.

Present notes are beneath, and you may hear on the Podcast app of your selection or watch on YouTube:

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https://weblog.priceplow.com/podcast/supplyside-global-informa-markets-sandy-almendarez-154

Video: Sandy Almendarez Explains SupplySide’s Rebrand… and Halloween

Podcast: Play in new window | Obtain (Length: 27:57 — 29.1MB)

0:00 – Introductions

Mike introduces Sandy Almendarez, the Vice President of Content material at Informa Markets and the organizer of SupplySide West 2024. Sandy thanks Mike and the Value Plow podcast for the chance to debate the occasion and supply an introduction to herself and the SupplySide model. Sandy explains that her workforce is liable for overseeing the 145 audio system and 130 hours of instructional content material on the present.

She additionally mentions the current rebranding of Informa’s media manufacturers, together with Pure Merchandise Insider which is now often known as SupplySide Complement Journal, and SupplySide Meals and Beverage Journal, previously Meals and Beverage Insider.

01:30 – SupplySide Rebrand

The brand new SupplySide Brand

Sandy explains that the rebranding was not achieved to alter the path of SupplySide, however slightly to raised align the media manufacturers with the profitable SupplySide present model. She shares that the media manufacturers, like Pure Merchandise Insider, had turn into extra carefully related to the SupplySide present through the years, so it made sense to unify the branding. Sandy acknowledges that letting go of the long-established Pure Merchandise Insider title was tough for her personally, as she had been with that model for 15 years. Nevertheless, she emphasizes the significance of getting constant branding throughout the corporate’s choices to raised serve the {industry}.

02:30 – Particulars of the Rebrand and Future Plans

Sandy offers extra particulars on the rebranding, explaining that SupplySide East (previously SupplySide Join New Jersey) and SupplySide West (now SupplySide World) have distinct worth propositions. She notes that the SupplySide East occasion is extra centered on making connections and offers, whereas the bigger SupplySide World present in Las Vegas is a platform for broader {industry} innovation and traits. Sandy broadcasts that subsequent 12 months’s Las Vegas occasion might be known as SupplySide World to raised mirror its world viewers and attain. Ben expresses his appreciation for the rebranding, noting that the brand new branding and brand have been well-received by {industry} friends.

8:15 – Concentrate on Dietary supplements and Meals and Beverage

Mike asks in regards to the focus of the renamed SupplySide Complement Journal, and Sandy clarifies that it’s going to cowl nutraceuticals, together with cosmeceuticals. She explains that the model is deliberately centered, as Informa has different specialised media manufacturers like SupplySide Meals and Beverage Journal to cowl the practical meals and beverage house.

Sandy emphasizes the significance of being particular with their model identities, as Informa has a various portfolio of industry-specific choices. Mike acknowledges the logic behind the rebranding and the clear delineation between the complement and meals/beverage centered media manufacturers beneath the SupplySide umbrella.

10:45 – Training and Traits at SupplySide

XPO NRG: An Industry-First Collaborative Energy Drink

PricePlow is proud to announce XPO NRG, an industry-first collaborative power drink unique to SupplySide West 2024. With 10 companions, we ran 50,000 cans at MacroCap Labs!

Sandy discusses the important thing focus areas for the academic content material at SupplySide, noting that traits are at all times a high precedence, with matters like mushrooms, magnesium, and practical drinks being significantly outstanding this 12 months. She explains that the blurring of traces between dietary supplements, meals, and drinks is a captivating space that organically comes up throughout many classes.

Sandy additionally highlights the significance of addressing rising applied sciences and AI, in addition to serving to manufacturers navigate what investments can have lasting impression versus passing hype. Ben praises the worth of the academic classes, noting that the insights shared by {industry} veterans are sometimes extra precious than the innovation on the expo flooring.

16:45 – Halloween, Suggestions, and Future Enhancements

Sandy shares that the suggestions on the 2024 occasion has been unbelievable, with the training classes demonstrating excessive viewers engagement and interplay. She expresses delight in her workforce’s work in curating the content material and audio system. Ben notes that the scheduling of the occasion round Halloween has been difficult, as many attendees want to go away early to be with their households. Sandy acknowledges the problem of the date battle, explaining that Mandalay Bay in the end controls the occasion scheduling, and Informa has restricted skill to demand higher dates. Nevertheless, she says they attempt to plan round such conflicts as a lot as attainable.

20:00 – Logistics and Neighborhood at SupplySide

Sandy explains the logistics of the 2 levels on the expo corridor flooring – one centered on complement improvements and the opposite on meals and beverage. These 30-minute classes present a extra fast-paced, high-level take a look at {industry} traits. Ben shares a private anecdote about serving to a brand new model launch at SupplySide, highlighting the community-driven nature of the occasion and the willingness of {industry} professionals to share data and assist one another. Sandy emphasizes the significance of this neighborhood facet, noting that it’s a key a part of the SupplySide expertise and aligns with the purpose of constructing a greater, more healthy world.

26:15 – Relationship with Mandalay Bay and Future Plans

Mike inquires about Informa’s relationship with Mandalay Bay, and Sandy praises the venue’s location and sustainability efforts. She explains that the all-in-one nature of the Mandalay Bay complicated, with accommodations, eating places, and networking areas all on-site, creates a handy and community-focused setting for the occasion.

Sandy additionally highlights Mandalay Bay’s sturdy sustainability practices, which align with Informa’s objectives. Ben provides that the logistics of internet hosting at Mandalay Bay, with quick access and a number of resort choices, make it a really attendee-friendly venue. Sandy concludes by expressing gratitude for the assist and suggestions from the SupplySide neighborhood and a dedication to steady enchancment.