we’re diving into the divine world of clear magnificence model, Dieux Pores and skin, with none apart from co-founder, Joyce de Lemos. As a medical beauty chemist, Joyce mixes critical science with a splash of skincare magic to create formulation that not solely promise, however ship, celestial-level radiance.
In our unique chat, Joyce spills the beans on her all-time favourite Dieux merchandise and units the document straight on a number of the commonest skincare myths that could be sabotaging your glow. Plus, she shares why Dieux Pores and skin has turn into a holy grail model for skincare aficionados who not solely crave that heavenly delicate pores and skin but additionally worth sustainability.
We all know the model is based by a medical beauty chemist, a profession model builder and a multi-hyphenate artistic. Are you able to share the inspiration behind the creation of Dieux Pores and skin and the way you envisioned its place inside the magnificence trade?
From my expertise within the trade, I realized that prospects typically felt distant or indifferent from the merchandise that they have been buying. Our aim is to create a model that supplied transparency to our neighborhood and to supply a world stuffed with schooling to empower them to make the proper selections for themselves. We didn’t wish to create one other model that offered miracles or goals. We wished our neighborhood to get actual solutions to questions like – What substances are on this moisturizer? How do they work? How a lot does this ingredient value and the place does it come from? At Dieux, we’re proud to supply efficient, clinically examined formulations together with transparency and schooling to assist empower our prospects.
Many purchasers rave about Dieux Pores and skin merchandise, describing them as cult favorites. What do you suppose it’s about your merchandise that resonate sodeeply with customers?
At Dieux, one in all our pillars is schooling. After we supply substances, packaging, producers, and so forth., we’re all the time asking questions to coach ourselves on their origins and practices to verify they align with our ethos. We all know we are able to’t be good, however we’re all the time going to attempt to do higher the place we are able to. I feel this authenticity actually trickles right down to our prospects. Along with the formulation being extraordinarily efficient, we’re additionally assembly them the place they’re in the case of studying what skincare is greatest for his or her pores and skin and embracing their key values of transparency and sustainability within the crowded market.
Formulation is essential in skincare. Might you shed some mild on the method behind creating Dieux Pores and skin’s merchandise and the important thing substances youprioritize?
I all the time discover myself evaluating product formulation to constructing a home. Step one is to contemplate the aim of the home, which can assist me determine on the muse and normal construction. Then I take into consideration the entire home add-ons and bells and whistles that’ll assist us accomplish the aim. Equally, in formulation, I begin with the muse. I determine on the suitable format (gel, emulsion, cream, serum) for the aim of the components. The inspiration must be sturdy sufficient to help the entire add-ons and bells and whistles that’ll assist the components accomplish its objective. In formulation, these are the entire energetic substances – niacinamide, Vitamin C, Glycolic Acid, and so forth. After we created Immediate Angel, I knew what I wished to create. It was impressed by a earlier formulation that I had labored on with extremely excessive performing, however costly substances. I got down to create one thing related with out breaking the financial institution. I created a basis that I cherished after which hand picked the entire bells and whistles within the formulation to make sure that they have been simply as efficient because the costlier choices however nonetheless carried out simply as properly.
Let’s speak about a few of Dieux Pores and skin’s hero merchandise. Might you spotlight a number of fan favorites and clarify what makes them stand out in your lineup?
One product that has amassed a real cult following is our Immediate Angel Moisturizer. It’s an an unfragranced, wealthy moisturizer that appears like silk with out leaving the tell-tale *residue* of a richer cream. Lots of thick lotions are likely to really feel tremendous thick and greasy, so this product has amassed tons of followers because it restores your pores and skin’s barrier with out feeling heavy. We additionally not too long ago restocked it in new packaging with a extra compact tube that makes use of much less aluminum.
Constructing a skincare routine may be daunting for first-timers. What merchandise from Dieux Pores and skin would you suggest for somebody who’s simply beginning out with skincare?
Our Eternally Eye Masks are a bestseller for a purpose! These are a fantastic place to begin as a result of you possibly can layer with different merchandise you’ve available to replenish your beneath eye space. I’m additionally extraordinarily happy with our Deliverance Serum. It addresses nice strains, uneven tone and irritation, so it could possibly assist plenty of totally different pores and skin sorts.
Magnificence myths are all over the place. Are you able to debunk one widespread skincare delusion that you just ceaselessly encounter within the trade?
A typical delusion that I wish to debunk is the concept pure substances are inherently higher. Individuals typically suppose that unprocessed, uncooked kind substances are superior to people who are processed or synthesized, and that’s typically not the case. Utilizing pure substances similar to botanical oils and important oils permits for publicity to naturally occurring allergens. Additionally since pure substances should not managed by a course of or manufacturing course of, they typically differ in high quality from batch to batch. I’m not saying that both synthetic or natural substances are superior to the opposite, however that there’s nuance with every ingredient and software, and that needs to be thought of.
Sustainability is turning into more and more vital within the skincare trade. How does Dieux Pores and skin combine sustainability into its practices, from sourcing substances to packaging?
Sustainability is a transferring goal and there may be all the time extra to be finished. We reevaluate packaging yearly and have partnered with Bluebird Local weather to measure and benchmark our efficiency off hurt discount objectives. As a model we’re tremendous conscious about making the smallest affect we are able to and are persistently working to enhance our efforts in these areas by lowering and recycling. We make our formulation as efficacious as attainable to scale back how a lot must be used. Wherever we are able to’t cut back or reuse, we work with submit shopper recycled supplies like aluminum and PCR plastics. Neither are good, however we’re making the shift to recycled aluminum that’s infinitely recyclable and is best if it does make it to waterways. We’re additionally more and more sourcing current recycled aluminum slightly than virgin aluminum, which is mined.
Magnificence developments come and go. What’s one skincare pattern you are expecting will probably be large within the upcoming yr, and the way is Dieux Pores and skin ready to embrace it?
I feel we’re going to see a reintroduction of some previous tried and true substances like retinols and plant stem cells or exosomes. These substances have been within the trade for ages, however have been both too tough to work with or too costly. Developments within the commercialization and stabilization of those substances and the creation of complementary substances to assist with their efficiency or lower their destructive results (as is the case with retinol and inflicting pores and skin sensitivity) have made them extra enticing to formulations and customers. We’ve had our eye on these for a minute now and have been within the means of “embracing” them. Keep tuned!
Social media performs an enormous function within the magnificence trade. Are you able to share any memorable fan interactions or experiences which have occurred in your social platforms?
A younger Filipino lady from LA only recently messaged me as a result of she had seen somebody submit about our Sephora launch celebration in LA. She had discovered my Instagram. She mentioned she was so proud to see somebody that seemed like her and had the same household upbringing personal a enterprise and efficiently launch at Sephora. It actually touched me and introduced me to tears.
Lastly, if you happen to might solely use one Dieux Pores and skin product for the remainder of your life, which one wouldn’t it be and why?
After all, I’ve to say Immediate Angel. I’ve extremely dry pores and skin throughout the Winter and Summer season, so I all the time want additional moisturization. I all the time say that I really like my infants equally, however I secretly love her essentially the most.
