Fairly a bit has occurred since Episode #068 with Matt Karich, the enterprising founding father of Soul Efficiency Diet. He’s gotten deeper into ultra-endurance sports activities, and has dropped just a few unbelievable new dietary supplements.
So we introduced Matt again on to speak about his newest endeavors, getting the official catch-up from over two years of progress.
The 2 main product launches lined thus far this yr are Soul Efficiency Diet’s Nova Immune Renewal and Nexus Peptide Advanced. This brings us to speak about three particular components, colostrum and lactoferrin (which make up Nova) and PeptiStrong (which stands alone in Nexus).
Alongside the way in which, we additionally get into our returning love for a easy ingredient generally known as sucrose, but in addition speak in regards to the joys of different carbohydrate sources like honey. As Matt trains for his subsequent 100 mile race in Northeast Ohio, he’s going to want these carbs and much more.
We additionally speak about his incredibly-designed journal points that you’ll find on Soul’s web site, linked beneath.
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0:00 – Introductions
In Episode #135 of the PricePlow Podcast, Mike and Ben welcome again Matt Karich from Soul Efficiency Diet, who discusses latest developments of their product line since his final look on the present (Episode #068). Matt highlighted the launch of their Bliss Revitalize Collagen, which options the addition of Velositol, and a shift in direction of a pre-workout complement that emphasizes excessive sodium and electrolytes over conventional components like citrulline.
Not too long ago, they launched Nexus Peptide Advanced, a product packaged in glass bottles and consisting of a single ingredient, PeptiStrong, aimed toward making high-quality dietary supplements extra reasonably priced and accessible. This initiative displays a community-driven method to product improvement, emphasizing affordability with out compromising on high quality. Matt additionally briefly mentions one other product, Nova Immune Renewal, which he describes as a ardour mission that we dig into extra deeply.
4:00 – Lactoferrin
Ben and Matt focus on the revolutionary and community-driven method to creating new well being dietary supplements. They spotlight the joy round making a single-ingredient product reasonably priced and accessible, sparked by neighborhood discussions on Discord. This method was seen as a problem to the business, questioning the standard composition and pricing of dietary supplements.
Karich additionally talks in regards to the success of Nova Immune Renewal, influenced by the neighborhood’s curiosity in probiotics, which as a substitute makes use of colostrum and lactoferrin to attain related advantages. Surprisingly, customers reported improved sleep as an unintended profit, resulting in additional investigation and realization of lactoferrin’s potential results on sleep, liver well being, and… properly past.[1]
Lactoferrin has change into a part of Mike’s nightly complement stack, which is surprisingly not that giant. Subsequent to his key minerals, flush niacin, and creatine + betaine, that is one ingredient he doesn’t prefer to miss.
10:30 – Colostrum
The group displays on a earlier product referred to as iSatori BIO-GRO, which was primarily a rebranded type of colostrum that acquired blended critiques attributable to its advertising methods. Karich shares his meticulous course of in researching and testing dietary supplements, emphasizing the significance of science-backed components and applicable dosing. He highlights his experimentation with varied dosages of lactoferrin and colostrum, finally deciding on doses that could possibly be efficient over the long run with out adversarial results.
The dialogue additionally covers moral sourcing from suppliers like APS La Belle, guaranteeing that the colostrum is an moral byproduct not depriving calves of their important vitamins. Moreover, Mike factors out the adaptability of their dietary supplements, permitting customers to regulate dosages primarily based on particular person tolerance, which may stop potential unwanted side effects such because the “lactoferrin chilly.”
16:30 – Preparation for Burning River 100
Matt discusses his preparation for the Burning River 100, an endurance race he beforehand tried however needed to cease at 62 miles attributable to points along with his hip flexors. He’s at the moment rising his coaching quantity, aiming for round 70 miles per week and gearing as much as deal with the race once more. Concerning his supplementation technique, Matt emphasizes the significance of electrolytes, notably sodium, which he adjusts primarily based on the intensive calls for of endurance operating. He plans to devour about 600 milligrams of sodium and 40 grams of carbohydrates per hour throughout the race. Moreover, he makes use of cane sugar as his carbohydrate supply attributable to its effectiveness and minimal affect on his abdomen.
Matt doesn’t use know-how to measure sweat electrolyte loss however as a substitute depends on his experiences and bodily indicators, resembling salt residue on his pores and skin and the way he feels bodily, to tailor his electrolyte consumption.
23:30 – The Meditation of the Run
Matt’s journey started considerably impulsively when a half marathon he deliberate to run with a buddy changed into a solo full marathon, which he accomplished regardless of being underprepared and going through intense bodily discomfort. This expertise, marked by overcoming important psychological and bodily obstacles, sparked a curiosity in Karich about his limits and capabilities.
He describes operating as a type of meditation that brings about moments of readability and introspection, serving to him confront and course of underlying private points and distractions. This reflection is not only about bodily endurance but in addition about psychological resilience and self-discovery, offering him with profound insights and a novel sense of achievement.
29:15 – Reconnect with Actual
Ben highlights the impactful life-style adjustments spurred by Soul Efficiency Diet, emphasizing a shift away from digital distractions and a deeper reference to nature and healthful dwelling. This shift is encapsulated within the model’s “Reconnect with Actual” marketing campaign, which Matt Karich elaborates on, impressed by his personal experiences throughout endurance coaching. He discusses his transfer in direction of consuming pure, nutrient-dense meals like uncooked honey and fermented merchandise, which not solely improved his restoration but in addition enhanced his total well-being.
This method led to a broader philosophy of prioritizing eating regimen over dietary supplements and exploring environmental advantages like forest bathing. The dialogue additionally touches on the therapeutic elements of being outdoor, away from technological and concrete distractions, selling bodily and psychological well being.
39:00 – Carb Sources for Endurance
Matt and Mike focus on their experiences and preferences concerning carbohydrate sources for power throughout endurance actions. Karich has experimented with varied carbohydrate varieties, together with dextrose, cluster dextrin, cane sugar, and ketones, noting that earlier types of ketones brought about gastric points throughout lengthy runs. He hints at potential enhancements in ketone dietary supplements with latest advances (flashback to Rob Rogers of Ketone Labs in Episode #131).
Mike shares insights on the effectiveness of dextrose in reloading muscle glycogen in comparison with fructose[2-4] and highlights the surprisingly good efficiency of standard sucrose (cane sugar) in glycogen replenishment.[3,5-8]
Each specific a revised perspective on sugar, particularly within the context of lively existence, arguing in opposition to the notion of sugar as an inherent enemy, notably when sourced from natural, pure, much less processed varieties like natural cane sugar. Ben provides that the actual downside is sedentariness, not sugar consumption per se, emphasizing that an lively life-style can accommodate larger caloric intakes, together with sugars.
42:15 – Work / Life Stability
Matt discusses how he balances his intense exercise stage along with his duties, together with a full-time job, operating a complement model, and being a father. He manages his time by working effectively and specializing in important duties, minimizing time spent on social media, which he feels doesn’t return sufficient profit for the funding. His weekends are extra versatile, permitting him to arrange content material upfront to keep up a gradual on-line presence all through the week.
48:15 – Formulation
Matt discusses the intricacies of formulating and updating his complement merchandise. He mentions engaged on an up to date model of his electrolyte product, incorporating revolutionary components impressed by parts sometimes present in child components, like human milk oligosaccharides and nucleotides, to boost intestine well being and electrolyte absorption. Karich shares his method to product improvement, specializing in creating distinctive formulations that differentiate from current merchandise whereas guaranteeing scientific integrity and respect for the ingredient’s origins.
58:00 – Soul Journal!
Matt explains that his enterprise into creating magazine-like content material on Soul’s web site stemmed from a want to enhance his abilities in writing and content material creation. Initially, he wished to problem himself and see if individuals would discover and have interaction along with his content material hidden on the backend of his web site, supplemented by occasional electronic mail blasts. This mission allowed him to discover and specific his pursuits creatively with out strict deadlines, incorporating partaking imagery and exploring matters he was keen about in the meanwhile.
Karich handles the design elements himself, utilizing instruments like Photoshop, and finds this work to be a satisfying inventive outlet. He appreciates the gradual crafting course of, integrating inspiring quotes and visually interesting parts to make the content material compelling. The dialog reveals Karich’s ardour for not solely complement formulation but in addition inventive content material manufacturing, which reinforces his model’s engagement and supplies a novel worth to his viewers.
1:04:45 – Certifications
Matt discusses the concerns round certifying new merchandise, Nexus Peptide Advanced and Nova Immune Renewal, below the BSCG (Banned Substances Management Group) licensed drug-free program. Initially hesitant as a result of excessive prices and unsure market curiosity, particularly for Nova Immune Renewal, Karich explains his method to testing the market earlier than committing to costly certifications. He displays on whether or not prospects worth such certifications or if it’s extra of a private choice.
Moreover, Karich explores extra testing potentialities, like pesticide evaluation, which could differentiate his merchandise out there. The dialog additionally touches on the concept that whereas shoppers anticipate high quality, they could not essentially perceive or search for the specifics that go into guaranteeing it, resulting in a dialogue on how greatest to speak and validate product high quality in a means that resonates with and is appreciated by shoppers.
1:13:45 – Glass Over Plastic
The dialogue shifts to Matt’s resolution to change to glass bottles for his complement merchandise, transferring away from the standard plastic containers. Karich describes this transformation as a part of a broader reflection on the supplies utilized in packaging and his want to innovate past the norm. He approached his producer about the potential of utilizing glass, accepted the related dangers and prices, and appreciated the premium really feel that cup supplies. Regardless of preliminary challenges, resembling elevated transport weight and packaging changes to stop breakage, Karich is happy with the choice.
Because of Matt for becoming a member of us and placing some unbelievable merchandise into glass bottles!
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