Ai Energy – Jack Owoc’s Cognizin-Powered Nootropic Energy Drink

After creating and pioneering the efficiency power drink class with Bang Vitality, {industry} veteran Jack Owoc is again along with his most bold creation but – Ai Vitality. This revolutionary nootropic power drink goals to transcend conventional power supplementation by focusing on a number of neurotransmitter programs for enhanced focus, motivation, and cognitive efficiency.

Ai Vitality: A Radically Completely different Method to Vitality Drinks

Jack Owoc launches Ai Vitality with a revolutionary nootropic power drink that includes Cognizin® Citicoline that targets dopamine, epinephrine, norepinephrine, and acetylcholine neurotransmitter programs in a sustainability-focused 12oz can design with zero sugar and energy.

On the coronary heart of Ai Vitality’s components is Cognizin® Citicoline from Kyowa Hakko, a premium type of CDP-choline that helps mind power utilization and neurotransmitter manufacturing. This patented ingredient units the muse for what Owoc calls a “radically completely different” strategy to power drinks – one centered on optimizing 4 important neurotransmitters: dopamine, epinephrine, norepinephrine, and acetylcholine.

An Vitality Drink That Makes a Assertion… in True Jack Owoc Type

Past simply elements, Ai Vitality represents a dedication to sustainability with its compact 12-ounce can design, utilizing roughly 25% much less packaging materials in comparison with commonplace 16-ounce power drinks. The components is free from sugar, energy, carbohydrates, synthetic colours, and synthetic flavors – persevering with Owoc’s mission of making more healthy options within the power drink area.

It even has a singular taste agent we’ll want to debate, and a few nice dialogue on Jack’s alternative of choline.

Moreover, Ai Vitality makes use of some closely AI-driven and impressed advertising methods, together with AI-generated movies of Jack himself on social media. The expertise is strong, however not fairly there but, so it makes for some entertaining content material in its personal proper.

Let’s get into the small print, however first, try PricePlow’s coupon-based costs and join our Ai Vitality information alerts:

Ai Vitality Components

Every 12-ounce can of Ai Vitality accommodates:

NeuroSync Proprietary Mix – 700mg

The NeuroSync mix is proprietary, however realizing that we have now 200mg caffeine per can, we all know that we even have at the very least 200mg of N-Acetyl L-Tyrosine and Cognizin Citicoline — however mathematically, we will’t have an excessive amount of greater than 200mg.

Let’s break the mix down:

N-Acetyl L-Tyrosine

N-Acetyl L-Tyrosine (NALT) is an amino acid that serves as a precursor to a number of key neurotransmitters focused by Ai Vitality – particularly dopamine, epinephrine, and norepinephrine.[1] This amino acid kind crosses the blood-brain barrier, the place it’s transformed to L-DOPA after which to dopamine, which might be additional transformed to norepinephrine and epinephrine.[2]

Analysis exhibits that higher-dose tyrosine supplementation can improve cognitive efficiency, significantly throughout disturbing or demanding conditions that may in any other case deplete these essential neurotransmitters.[3] The advantages are most pronounced when cognitive calls for are excessive or in periods of psychological fatigue[4] – precisely the conditions the place many individuals attain for an power drink.

Given the dose, we all know it’s at the very least 200mg, which places it in a spread that might begin to assist these cognitive advantages, particularly when mixed with the drink’s different nootropic elements. It’s a sensible inclusion that aligns with Owoc’s give attention to neurotransmitter optimization.

CDP-Choline (Cognizin®)

On the coronary heart of Ai Vitality’s components is Cognizin®, a patented type of citicoline developed and manufactured by Kyowa Hakko. This distinctive compound, protected by 4 U.S. patents[5-8] (together with the brand new Cognizin patented in 2024), represents the gold commonplace in cognitive enhancement elements.

Cognizin® Citicoline is dubbed the The Mind Choline not simply because it supplies choline, however as a result of it additionally provides cytidine, which can also be wanted for the synthesis of phosphatidylcholine

Cognizin supplies the mind with two important vitamins: choline and cytidine (which converts to uridine), making it a complete mind well being compound that goes past primary choline supplementation.[9]

The science behind Cognizin citicoline’s effectiveness lies in its dual-action strategy to supporting mind perform. When consumed, citicoline breaks down into choline and cytidine, each of which might cross the blood-brain barrier.[10] As soon as within the mind, these compounds assist the synthesis of phosphatidylcholine and different important phospholipids wanted for wholesome cell membranes.[10-12]

Moreover, citicoline serves as a precursor to acetylcholine, an important neurotransmitter concerned in cognitive processes.[10] It could possibly additionally assist assist dopamine and norepinephrine ranges.[10]

Cognizin citicoline helps mind and cognitive well being[9,13-17] whereas serving to preserve wholesome neurotransmitter ranges.[10] When taken day by day, it additionally helps long-term mind well being.[11,16] The compound helps phospholipid metabolism within the mind and aids in phosphatidylcholine manufacturing.[10-12] For psychological power, Cognizin® supplies day by day assist for mind well being[11,16] and helps wholesome mind cell signaling, mind DNA synthesis, and restore.[10,18,19]

Importantly, Ai Vitality particularly selected Cognizin citicoline over different potential elements. This determination was primarily based on analysis suggesting that citicoline might supply superior outcomes for cognitive enhancement, significantly when contemplating long-term mind well being implications.[20-22] Citicoline maintains a superb security profile whereas delivering complete mind well being advantages.

The inclusion of Cognizin in Ai Vitality’s components demonstrates Jack Owoc’s dedication to utilizing premium, research-backed elements. When mixed with the drink’s different nootropic parts, Cognizin creates a basis for supporting each fast cognitive efficiency and long-term mind well being.

Notice that there’s much more analysis on Cognizin at each the 250mg and 500mg ranges, however this mix, it’s not doable that we have now that a lot — nonetheless, we do have at the very least 200mg, so we’re shut! For a deeper dive into the analysis behind this spectacular ingredient, try our complete information “Cognizin® Citicoline: The Mind Choline“.

Caffeine – 200mg

On the core of Ai Vitality’s components is a exactly dosed 200mg of artificial caffeine anhydrous, consciously chosen over “pure” caffeine sources. This determination stems from each environmental and practical issues.

Caffeine works primarily as an adenosine receptor antagonist, blocking adenosine’s sleep-promoting results whereas concurrently enhancing the discharge of a number of key neurotransmitters.[23] These embody dopamine, norepinephrine, and acetylcholine – three of the 4 neurotransmitters particularly focused by Ai Vitality’s components.

The most recent examine carried out on Cognizin® Citicoline was printed in 2021, exhibiting improved reminiscence in wholesome older adults.[24]

The 200mg dose sits within the candy spot for cognitive enhancement, as doses between 150-250mg have been proven to enhance consideration, alertness, and psychological efficiency.[25] This average dosing technique permits for noticeable advantages whereas minimizing the danger of jitters or nervousness that may happen at increased doses.

Notably, Owoc opted for artificial caffeine anhydrous over “pure” caffeine extracts, citing environmental issues over rainforest destruction and extreme pesticide use in espresso bean farming. Artificial caffeine presents equivalent advantages with superior consistency and purity.[26]

When mixed with L-theanine and the drink’s different nootropic elements, this caffeine supply supplies clear, centered power that helps each psychological and bodily efficiency with out overshadowing the components’s different rigorously chosen parts.

L-Theanine

L-theanine is a singular amino acid discovered primarily in tea leaves that helps promote rest with out sedation.[27]

Whereas caffeine supplies stimulation, L-theanine works to “clean out” the results by selling alpha mind wave exercise – mind waves related to a state of wakeful rest.[28] This explains why many individuals report feeling extra “centered” and fewer “jittery” when consuming caffeine and L-theanine collectively in comparison with caffeine alone.

Analysis has proven that the mixture of L-theanine with caffeine supplies a number of synergistic advantages in comparison with both compound alone, together with:

Improved response time and numeric working reminiscence[29]
Enhanced consideration and accuracy throughout cognitively demanding duties[30]
Diminished psychological fatigue[29]

Moreover, L-theanine seems to assist handle stress and nervousness ranges. Research have discovered that supplementation with L-theanine can scale back each psychological and physiological stress responses.[31]

Whereas we don’t know the precise dose of L-theanine in Ai Vitality’s proprietary mix, analysis usually makes use of a 2:1 ratio of L-theanine to caffeine, however we don’t have that right here (and fairly frankly, 400mg could be manner an excessive amount of for an power drink). Even at extra modest doses, the L-theanine inclusion helps differentiate this components from primary power drinks by probably offering a smoother, extra centered power expertise.

Huperzine A

Huperzine A is a pure compound extracted from Chinese language membership moss that acts as a potent, selective acetylcholinesterase inhibitor, serving to protect acetylcholine ranges within the mind.[32] This makes it an ideal complement to Cognizin citicoline, because it helps preserve the elevated acetylcholine ranges that Cognizin helps assist.

When in comparison with different cholinesterase inhibitors, Huperzine A demonstrates superior selectivity for acetylcholinesterase over butyrylcholinesterase, which can contribute to its favorable security profile.[33]

Past its cholinergic results, analysis exhibits that Huperzine A supplies neuroprotection by a number of mechanisms. It helps regulate key neurotransmitter programs, reduces irritation by nicotinic acetylcholine receptor activation, and protects in opposition to glutamate-induced toxicity.[34]

Whereas we don’t know the precise dose in Ai Vitality’s proprietary mix, Huperzine A is often efficient at very low doses (within the micrograms), making it a strategic addition to assist the drink’s give attention to optimizing a number of neurotransmitter programs, particularly along with Cognizin’s acetylcholine-supporting properties.

Mucuna Pruriens

Mucuna pruriens, often known as “velvet bean,” is an interesting natural ingredient that accommodates naturally-occurring L-DOPA (levodopa) – the direct precursor to dopamine.[35] This makes it an ideal match for Ai Vitality’s give attention to neurotransmitter optimization, significantly dopamine manufacturing.

L-DOPA from Mucuna pruriens can cross each the blood-brain barrier and digestive barrier, the place it’s transformed to dopamine by the motion of DOPA decarboxylase.[36] Analysis means that Mucuna’s pure type of L-DOPA might have benefits over artificial variations, significantly relating to absorption and utilization.[37]

Past its dopaminergic results, Mucuna has been proven to own highly effective antioxidant properties which will assist shield neurons.[38] Whereas we don’t know the precise dose in Ai Vitality’s proprietary mix, its inclusion alongside tyrosine creates a multi-pathway strategy to supporting wholesome dopamine ranges – a key neurotransmitter focused by this components for enhanced motivation, focus, and cognitive efficiency.

This historic herb’s presence in a contemporary power drink formulation showcases Jack Owoc’s dedication to combining conventional knowledge with modern neuroscience for optimum efficiency advantages.

Pinalia Jarensis Extract?

You might have observed that the label additionally states Pinalia Jarensis Extract (taste agent) on the label. That is attention-grabbing as a result of pinalia jarensis is the at present accepted identify for an orchid species seen earlier than within the dietary complement {industry}, Eria jarensis.[39] We will’t make certain of what’s extracted right here, however this plant does have compounds which have been proclaimed to be typically acknowledged as protected as each meals components and flavoring brokers.[40,41]

The Story Behind Ai Vitality

As with something from Jack Owoc, the story is unbelievable:

From Bang to Past

Few names within the beverage {industry} carry as a lot weight as Jack Owoc. Because the founding father of VPX Sports activities and creator of Bang Vitality, Owoc basically remodeled the power drink panorama by pioneering the “efficiency power” class – a section that will go on to generate billions in gross sales and reshape client expectations of what an power drink may very well be.

See PricePlow’s ISSN 2024 Convention Recap, Powered by Cognizin® Citicoline

Beneath Owoc’s management, Bang Vitality achieved outstanding success by specializing in revolutionary formulations and inventive advertising. The model’s dedication to sugar-free, carbohydrate-free power supplementation resonated strongly with health-conscious customers, serving to set up a brand new paradigm within the beverage {industry}. Jack was early to dietary supplements with VPX Sports activities, he was early to Vitality Drinks with Bang, and he dominated each landscapes for a substantial amount of time.

Now, with Ai Vitality, Owoc is leveraging over three a long time of complement {industry} expertise to create what he considers his “most sensible innovation ever”. This new enterprise represents extra than simply one other power drink launch – it’s the fruits of intensive analysis and growth, together with insights from Owoc’s personal ebook containing over 1,100 scientific references on specialised elements and their synergistic results.

Whereas Bang Vitality’s chapter has closed, following disputes with Monster Vitality earlier this decade, Ai Vitality demonstrates Owoc’s resilience and continued dedication to innovation. The brand new model maintains sure foundational ideas that made Bang profitable – like zero sugar and 0 energy – whereas introducing fully new ideas round neurotransmitter optimization and environmental sustainability.

“Every part about Ai Vitality is vastly completely different from Bang”, explains Owoc, who has centered on creating a completely new class of power drinks that emphasizes cognitive enhancement alongside bodily power. This strategy, mixed with the model’s eco-conscious packaging choices, alerts a mature evolution in Owoc’s beverage {industry} journey.

Innovation Meets Sustainability

Danielle Citrolo of Kyowa Hakko USA joins PricePlow Podcast Episode #153 and discusses groundbreaking new gene analysis on Cognizin Citicoline and its potential for supporting mind well being and cognitive perform.

Whereas many power drink firms focus solely on what’s contained in the can, Ai Vitality takes a holistic strategy that features environmental accountability. By choosing a 12-ounce can as an alternative of the industry-standard 16 ounces, Ai Vitality reduces packaging materials utilization by roughly 25% – a major step towards minimizing environmental impression in a class recognized for extra.

The choice to make use of aluminum cans fairly than plastic containers additional demonstrates this dedication to sustainability. Aluminum is infinitely recyclable, not like plastic which might take tons of of years to decompose. Moreover, Owoc has taken a powerful stance in opposition to “pure” caffeine sources, citing their contribution to rainforest destruction and extreme pesticide use, opting as an alternative for pure artificial caffeine in Ai Vitality.

A New Class of Vitality

Transferring past conventional power drink formulation, Ai Vitality represents what Owoc calls the “nootropic power” class – one which focuses on optimizing 4 key neurotransmitters:

Dopamine
Epinephrine
Norepinephrine
Acetylcholine

Photographs courtesy Kyowa Hakko, the sponsor of this text

As detailed within the ingredient breakdown above, this multi-faceted strategy combines premium elements like Kyowa Hakko’s Cognizin® Citicoline with supporting compounds that work in live performance to reinforce each psychological and bodily efficiency.

Slightly than merely offering stimulation, this complete components goals to assist sustained power, enhanced focus, and improved temper. The inclusion of Cognizin®, which helps mind bioenergetics and neurotransmitter manufacturing, exemplifies Ai Vitality’s dedication to delivering advantages that stretch past the fast power enhance sometimes related to the class.

This strategic positioning – combining cognitive enhancement, bodily power, and environmental consciousness – units Ai Vitality aside in an more and more crowded market. And that’s with out even speaking about their wild advertising campaigns!

As customers change into extra educated about each ingredient high quality and environmental impression, Ai Vitality seems well-positioned to fulfill these evolving calls for.

Flavors Obtainable

Conclusion: The Way forward for Nootropic Vitality?

Kyowa Hakko USA earns 4th patent for Cognizin Citicoline, additional validating visible consideration & cognitive efficiency advantages. New IP covers strategies for enhancing consideration, motor perform & processing velocity.

The launch of Ai Vitality marks an thrilling evolution within the power drink market. By combining Kyowa Hakko’s patented Cognizin® Citicoline – which lately secured its fourth U.S. patent, additional establishing it because the gold commonplace in cognitive enhancement elements – with a exactly chosen stack of nootropic compounds, Ai Vitality delivers on Jack Owoc’s imaginative and prescient for a extra subtle power drink expertise.

The components demonstrates clear intentionality in each facet. From the cautious choice of premium elements to the environmentally aware packaging selections, Ai Vitality displays priceless classes discovered from a long time of {industry} expertise. By specializing in neurotransmitter optimization whereas avoiding sure elements, Owoc exhibits a mature understanding of each client wants and environmental accountability.

Because the power drink market continues to evolve, merchandise that may ship each fast advantages and long-term worth will seemingly paved the way. Ai Vitality’s emphasis on cognitive enhancement, sustainable packaging, and confirmed elements like Cognizin Citicoline positions it properly for this future. Whereas it’s nonetheless early days for this new enterprise, the thorough strategy to each formulation and execution means that Ai Vitality may certainly signify the subsequent chapter in power drink innovation.

For these concerned with staying up to date on availability and pricing: