Ghost Power continues its relentless innovation within the power drink area, now launching a brand new 8.4oz format that brings its genuine flavors and fully-loaded components to an much more accessible bundle. Beginning January fifteenth, 2025, Ghost Power’s fan-favorite flavors might be out there in handy 4-packs of smaller cans, launching with OG and their legendary Bitter Patch Youngsters collaboration flavors in Redberry and Blue Raspberry.
8.4oz “Slim” Cans with 100mg Caffeine Every!
Ghost Power launches new 8.4oz cans in 4-packs beginning Jan 15! Get OG and Bitter Patch Youngsters flavors with 100mg caffeine every. Excellent measurement for mixing or afternoon enhance. Early entry by way of Ghost app at 12PM CST.
This strategic transfer into the 8.4oz format demonstrates Ghost’s rising presence within the beverage business, the place the model has already disrupted the established order with their clear labels and genuine collaborations. The smaller format is especially important for venues and on-premise serving, increasing Ghost’s attain past conventional retail channels whereas sustaining the identical premium components that put them on the map.
Whereas Ghost Power has dominated the 16oz class since its launch in 2020, these new 8.4oz cans characterize the following evolution of their meteoric rise. The timing couldn’t be higher – Ghost Power has turn out to be ubiquitous within the beverage area, with 2023 reviews indicating that over 750 cans are bought each minute within the US alone — it’s most likely even increased now! No surprise why Ghost was acquired by Keurig Dr. Pepper in 2024.
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Let’s have a look at what’s coming, when you will get them, and why this format issues:
The New Format
Ghost’s growth into 8.4oz cans represents greater than only a measurement change – it’s a strategic transfer to seize new market alternatives.
These smaller cans, usually known as “slim cans” within the beverage business, have traditionally been dominated by Pink Bull, and are notably worthwhile for on-premise areas like bars, eating places, and leisure venues the place desk area is at a premium. As Dan Lourenço defined in Episode #116 of the PricePlow Podcast, breaking into the on-premise market is difficult since Pink Bull has accomplished an unbelievable job locking down the actual property — however Ghost must benefit from the alternatives they get, and this new format will assist them do precisely that.
Every can within the 4-pack comprises 100mg of pure caffeine – precisely half of Ghost’s normal 16oz components, making it excellent for many who need extra management over their caffeine consumption or favor a lighter enhance. The fully-transparent components maintains all of Ghost’s signature elements, simply scaled appropriately for the smaller serving measurement.
The 4-pack retail technique can be fascinating, because it supplies a straightforward barrier to entry for brand spanking new prospects whereas nonetheless delivering the premium Ghost expertise. This format has been profitable within the beverage business, particularly for well-liked merchandise the place shoppers need to strive a number of flavors with out committing to bigger portions.
Whereas the 16oz cans stay Ghost’s flagship providing, these 8.4oz options open up new prospects for the model:
Excellent for mixing with cocktails or mocktails at bars and venues
Simpler storage in workplace fridges and residential settings
Extra approachable serving measurement for these new to power drinks
Supreme for afternoon pick-me-ups when a full can isn’t wanted
The Flavors
Ghost’s launch lineup for the brand new 8.4oz format brings three of their hottest flavors:
OG – Ghost’s unique power drink taste that may be a new spin on the “basic” power drink taste
Bitter Patch Youngsters Redberry – An extended-standing collaboration taste that completely captures the enduring sweet’s sweet-then-sour profile
Bitter Patch Youngsters Blue Raspberry – One other hit from Ghost’s legendary partnership with the bitter sweet model
The inclusion of Bitter Patch Youngsters flavors is especially significant for Ghost, as this collaboration was a part of their groundbreaking “Mission X” initiative that started even earlier than the model launched in 2016. When Ghost lastly introduced their Bitter Patch Youngsters partnership in 2018, it represented one of many first genuine taste collaborations within the complement business – a transfer that might later outline Ghost’s method to each dietary supplements and drinks.
All Out there Ghost Power Flavors
Ghost Power’s new 8.4oz can brings the total Ghost expertise in a smaller bundle – simply 5 energy and 100mg caffeine per can!
Launch Particulars
The brand new Ghost Power 8.4oz 4-packs might be out there by way of two launch phases:
January fifteenth, 2025: Ghost App unique launch for the OG taste
Out there beginning at 12:00 PM Central Time
Restricted portions out there
January fifteenth, 2025 and past: Nationwide retail rollout begins
All three flavors (OG, Bitter Patch Youngsters Redberry, Bitter Patch Youngsters Blue Raspberry) will begin showing in shops nationwide
Test native retailers and the Ghost retailer locator for availability
You should definitely obtain the Ghost Life-style app to get early entry to OG!
Ghost Power Formulation Overview
In a monumental flip of occasions, Ghost Life-style has been acquired by Keurig Dr Pepper in a deal price $1.65 Billion {Dollars}! Our solely query is, when’s the Dr Pepper power drink collab?!
Similar to its 16oz counterpart, Ghost Power’s 8.4oz cans function the model’s totally clear components with premium, research-backed elements – simply in proportionally smaller doses to match the serving measurement:
Carnipure L-Carnitine L-Tartrate – 500mg to help power manufacturing and fatty acid metabolism
Taurine – 500mg for enhanced focus and endurance help
Pure Caffeine – 100mg from espresso beans for clean, sustained power
Alpha-GPC – 75mg to help cognitive efficiency
NeuroFactor Espresso Fruit Extract – 50mg, offering a cognitive enhance
AstraGin – 12.5mg
You’ll additionally discover Ghost’s signature high-quality B-vitamins utilizing premium kinds like methylcobalamin, alongside Vitamin C for added well being help.
For a whole deep-dive into the science behind these elements and their advantages, take a look at our full Ghost Power Drink article.
Time to Rise & Shine with Ghost Power’s New Format!
Dan Lourenço of Ghost Life-style returns to the PricePlow Podcast for his fifth installment in Episode #116, going over the meteoric rise of Ghost Power and what’s coming in 2024
Ghost Power’s transfer into the 8.4oz area is one other testomony to the model’s unbelievable journey. After being acquired by Keurig Dr. Pepper for $1.65 billion, Ghost continues doing what they do greatest – innovating and increasing their attain whereas sustaining their dedication to authenticity and high quality. As Dan Lourenço defined in Episode #116 of the PricePlow Podcast, breaking into new retail areas is difficult, however Ghost has constantly discovered methods to make it occur.
You should definitely obtain the Ghost Life-style app to get early entry to the OG taste on January fifteenth! Whether or not you’re on the lookout for a lighter caffeine enhance, an ideal mixer, or simply need to strive Ghost Power’s legendary flavors in a brand new format, these 4-packs are about to alter the sport as soon as once more.
Join Ghost information alerts to remain up to date on future releases and offers:
GHOST Power Drink – Offers and Value Drop Alerts
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Disclosure: PricePlow depends on pricing from shops with which we have now a enterprise relationship. We work laborious to maintain pricing present, however you might discover a higher provide.
Posts are sponsored partly by the retailers and/or manufacturers listed on this web page.
