Which one is the better alternative?

The order fulfillment process is a critical component of success in the ecommerce landscape. Having the right logistics partner can simplify operations and boost efficiency. Small and mid-sized e-commerce businesses often rely on shipping aggregation platforms to manage and scale their delivery processes.

Some of the most popular shipping aggregators in India are Shipway, Shiprocket, and iThink Logistics. Each platform offers a unique set of features to help online retailers streamline logistics.

In this blog, we will compare two of the top shipping software —Shiprocket and iThink Logistics—detailing their strengths and drawbacks. These shipping platforms were developed to fulfill the demand for ecommerce businesses, particularly those with lower order volumes and seeking multi-carrier shipping services.

We’ll also highlight which is the best alternative for eCommerce businesses seeking a scalable, cost-effective shipping solution.

iThink Logistics

Founded in 2016, iThink Logistics is a Mumbai-based shipping software company that specializes in affordable third-party logistics management solutions. With a reach spanning over 26,000 pin codes in India and the ability to ship to more than 180 countries, iThink has become a go-to shipping solution for businesses looking to streamline their logistics.

Key Features of iThink Logistics:

AI-Based Courier Automation: iThink uses advanced algorithms powered by machine learning and AI to choose the best courier for each shipment.
Real-Time Shipment Tracking: iThink’s real-time tracking improves customer satisfaction by sharing live updates.
RTO Prediction: Predicts Return to Origin (RTO) probability using proprietary algorithms, which helps reduce shipping costs.
Early COD Reconciliation: Offers next-day COD remittance to improve cash flow for businesses offering cash-on-delivery services.

Pros of iThink Logistics:

Excellent RTO management using AI.
Affordable and scalable for growing businesses.

Cons of iThink Logistics:

Customer support is often criticized as sub-par, leading to delays and operational hiccups.

Shiprocket

Established in 2015, Shiprocket is a leading shipping aggregator in India, offering a network of 17+ carrier partners. Based in Gurgaon, Shiprocket caters to over 113,000 merchants, shipping more than 227,000 orders daily across 29,000+ pin codes in India and 220+ countries.

Key Features of Shiprocket:

Multi-Carrier Aggregation: Shiprocket provides seamless access to 17+ courier services in India, helping businesses optimize their shipping processes.
Order Management Dashboard: Manage all orders from multiple channels through a unified dashboard.
Early COD Remittance: Shiprocket offers quick access to COD payments, which enhances cash flow.
Rate Estimation: The platform displays accurate shipping cost estimates. This helps businesses to optimize shipping operations based on costs and customer preferences.