Top Selling Product Categories on Amazon India
1. Electronics
The electronics category consistently holds the top spot in India’s eCommerce market. According to a PPRO report, electronics and media lead the market with a 34% share. This category is ever-evolving, with new and innovative products regularly being introduced. Both big brands and private labels perform well here. According to Amazon Business, some of the top-selling products in this category include:
Voice-control home electronics
Smartwatches
Fitness equipment
Bluetooth speakers
Power banks
Wireless chargers
Headphones
Monitors
Mobiles and tablets
2. Cameras
Cameras and photography equipment are also top sellers on Amazon. Multiple brands offer a wide range of options, such as:
CCTV cameras
Baby monitoring cameras
Binoculars
Telescopes
Camera stands
Portable lights
Camera lenses
3. Clothing & Jewelry
Fashion products are consistently among the top-selling items in India, holding a 27% market share according to the PPRO report. Jewelry, particularly customized pieces, is also in high demand. Given the competition, unique offerings are crucial for success. Popular products include:
Fashion apparel for men and women
Sportswear
Undergarments and swimwear
Sarees
Kurtis
Jewelry
4. Beauty and Personal Care
Personal care and beauty items are more popular on the Amazon marketplace due to their growing demand and people’s healthy habits. Today consumers are looking for environmentally friendly, organic options. Popular items include:
Bathing products and accessories
Skin care creams and lotions
Body lotions and fragrances
Makeup products
Hair dryers
5. Sports
The sports category includes products for both indoor and outdoor activities. Success in this category requires attention to trends and keywords due to high competition. High-profit margins make it an attractive category. Popular products include:
Fitness equipment
Sportswear
Outdoor sports gear
Yoga mats
Resistance bands
6. Home Entertainment
Amazon offers significant discounts on home entertainment products, driving high demand. Top-selling items in this category include:
Home theatres
Projectors
Televisions
AV receivers and amplifiers
Speakers
7. Home Office Furniture
According to the India Brand Equity Foundation (IBEF), the home office furniture category constitutes 4% of the eCommerce retail market by total value. Popular items include:
Chairs and workbenches
Desks and workstations
Cabinets and cupboards
Tables
Adjustable seats with PU lumbar pillows
8. Fitness Equipment and Apparel
Due to the growing focus on self-care, today more people are investing in fitness equipment and apparel suitable for home use. Popular products include:
Under desk elliptical cycle machines
Treadmills
Resistance bands
Dumbbells
Jump ropes
Exercise balls
Aerobic training machines
Yoga mats
9. Cookware and Cutlery
Kitchenware is a high-traffic category on Amazon, generating consistent sales. Popular items include:
Dining table napkins
Theme-based cutlery
Edible cutlery
Celebrity cookbooks
Leading organic products
10. Books
Physical books continue to sell well on Amazon despite the continuous rise of eBooks demand. With over 28 million books sold in India, the platform sees daily sales. Popular genres include:
Self-help books
Romance novels
Mystery novels
Science fiction
Contemporary pulp fiction
11. Games & Toys
Amazon.in is the largest toy store in India, shipping 8 lakh units monthly. This category sees spikes during holidays and remains popular for its entertainment value. Best-selling items include:-
Magnetic toys
LCD writing tablets
Bikes and ride-on
Dolls & Accessories
Art & craft sets
12. Household & Pet Supplies
Amazon leads in pet care and household product sales. With global sales reaching US$ 23.3 billion in 2022, the demand for these products is immense. Popular items include:
Pet hair removers
Dog poop bags
Dog travel water bottles
Cat window hanging beds
Donut pet beds
Automatic pet feeders
13. Garden & Outdoor
Gardening and outdoor items are popular among customers looking to enhance their green spaces. Best-selling products include:
LED grow lights
Backyard birding supplies
Barbecue & outdoor dining items
Outdoor décor
Pest control products
14. Watches
Watches are a highly demanded accessory on Amazon, with sales growing by 45%. Amazon sells about 15,000 watches daily, highlighting the strong market demand. Popular types include:
Digital watches
Chronograph watches
Smartwatches
15. Edible Grocery & Gourmet Foods
The edible grocery and gourmet foods category are one of Amazon’s best-selling segments according to revenue. With 60,000+ units sold daily, the category sees huge growth during festive sales. Popular items include:-
Specialty coffee
Organic teas
Keto-friendly nuts
Gluten-free crackers
These top-selling categories on Amazon India provide customers with various popular products that fulfill the consumer’s needs. This makes them excellent choices for your eCommerce business.
How to Find the Best Product on Amazon
Finding the best-selling product on Amazon is a difficult task for anyone. To ensure profitability and ease of shipping, you also need to consider several other factors, such as shipping costs, Amazon FBA fees, and the product’s weight and durability. Here’s a guide to help you find the optimal product to sell:
Evaluate Shipping and FBA Costs:
You need to understand the shipping costs and Amazon FBA fees associated with the product. Make sure that the final product is easy to ship without compromising on profits.
Consider Product Weight and Durability:
In this, lightweight and durable products are generally easier & cheaper to ship when compared to others. This reduces the risk of damage during transit.
Analyze Market Competition:
The best-selling products often have high competition. You need to search for niches with less competition or identify products within a popular niche to stand out.
Utilize the “Frequently Bought Together” Section:
This section provides insights into complementary products that are often purchased together, helping you identify trending items.
Conclusion
Amazon, the world’s largest online retailer, offers a vast array of products catering to diverse customer needs. Identifying top-selling products on Amazon provides valuable insights into consumer preferences and emerging trends. Recent analysis reveals that categories such as electronics, home appliances, fitness equipment, beauty products, and personal care items dominate the sales charts. Electronics, including smart home devices, smartwatches, headphones, and Bluetooth speakers, are particularly in high demand.
You can easily ship these hot-selling products on Amazon at affordable rates with Shipway. By integrating Shipway’s courier aggregator with Amazon, you can automate order sync and processing, saving manual efforts and time. The system auto-allocates courier partners based on affordability and serviceability, allowing you to choose from over seven integrated carriers or use your carrier partner. This eliminates dependency on Amazon for delivery, pickup, or remittance and automates pickup request generation from multiple locations.
Additionally, you will benefit from flawless shipment tracking and notifications, improving order delivery while reducing RTOs and cancellations. Leverage these features to streamline your shipping process and enhance your customer experience.
