Demand sensing – a methodology using artificial intelligence (AI), monitors real time data such as customer orders, consumer sales, inventory in the channel and even social sentiment signals or weather signals to dramatically improve near-future forecasts, providing a much better demand signal for operational planning. The result is the ability to shape/shift demand by leveraging price / promotions, deploying the right inventory to meet higher customer services levels and much lower firefighting activities such as unplanned changeovers, inventory and labor expedites and reduced spot rate transportation bookings
