How do exchanges save you the money and the customer?
Exchanges help save you a ton of money because you finally end up making the sale, your inventory is no longer blocked and the shipping charges are somewhat compensated by the exchange logistics cost.
In case you offer a gift card in exchange, the customer is compelled to come back to your store and make a purchase for the same amount or more often than not, for a higher amount.
Now coming to the part where exchanges help you retain customers, this happens because the customer here had the intent to buy and bought the product, if they do not end up using the product for reasons like it is damaged, the wrong size, or an unflattering color and it is simply returned.
In such a case the customer has no relation to your brand, moreover, they have a negative brand image now because the item they ordered turned out faulty or of no use.
Here when you provide exchanges, it shows that you are committed to a good standard of services and care about them, they also end up buying another product and in cases of a gift card, they come back to your shop again, hence forming a habit.All this leads to the customer being retained for the long run!
