Digital Air Cargo Interview with Eyal Goldberg, CEO and Co-Founder at Breeze
The interview below is an excerpt from WebCargo’s Digital Air Cargo Monthly report, delivering analyses of recent trends in air cargo penetration, market intelligence, in-depth interviews with industry leaders, and more.
What are the key benefits for freight forwarders when integrating third-party providers, such as cargo insurance services, directly into digital platforms like WebCargo?
First, and foremost, it allows forwarders to have all their shipment needs fulfilled in one place. Instead of booking the shipment in one platform, and using a different platform to insure it, they can do it all in one place, seamlessly.
Secondly, it allows for the offering to be better tailored to each specific shipment. This is instead of relying on different systems that don’t necessarily have all information/data about each shipment. Forwarders can get a more tailored-made offering for their specific shipment (with all information coming from one source like WebCargo).
The final core benefits relate to the improvement of the operational efficiencies of the forwarders, who have now been enabled to do their job in a much more embedded way, saving time, cost and operational burden.
How does the integration of services like Breeze’s cargo insurance reflect the broader trend of digital transformation in the freight forwarding industry?
There is no doubt that the shipping and supply chain industries are going through a vast change with regard to using data and technology. This is visible across the industry on all fronts, from new tech-driven Transportation Management Systems (TMSs) to new custom release and quoting platforms.
Insurance is a major part of the supply chain process, and similar to all other domains it is also going through a digital evolution. Breeze is focusing on this part of the supply chain by implementing data and technology to improve the current process of insuring shippers’ cargo, and making it more efficient, seamless and embedded.
Both freight and insurance are highly regulated. How do you preserve innovation when dealing with the two of them combined?
Compliance and regulation is at the core of what we do – and we never compromise on this. Regulations are there to serve and protect all players in the ecosystem (both customers and companies), and when you understand and respect this very important objective it’s clear why it is so important. The key to preserve innovation within a regulated space is to really understand the regulations and the compliance-related constraints.
Once you understand it deeply, it becomes clear what you can and cannot do, and what is the spectrum within which you can innovate. With those guardrails understood, you find the best ways to innovate whilst always keeping within the compliance spectrum. It is also worth noting how important it is to stay on top of regulations as they change and ensure you have the ability to adjust and adapt your product and processes accordingly.
