Forwarders, Make Data Work for You with LogiBRAIN

Data drives decisions, and in logistics, the ability to analyze and act on data can make all the difference. LogiBRAIN, a purpose-built data analytics tool for freight forwarders, turns complex logistics data into clear, actionable insights. With 40+ dashboards tailored to forwarders, LogiBRAIN helps streamline operations, boost sales, and strengthen customer relationships.

LogiBRAIN equips forwarders with the insights needed to make smarter, faster decisions that drive growth and profitability.

Sales Analysis: Gain Full Visibility of Your Sales Performance

LogiBRAIN provides an in-depth view of your customer base and sales trends, helping you:

Understand customer behavior: Identify first-time customers, track shipment histories, and analyze long-term revenue contributions

Measure sales team effectiveness: Evaluate team performance based on revenue generated, shipment volumes, and lead conversion rates

Re-engage inactive customers: Locate clients who haven’t booked shipments recently and assess their profitability to develop targeted re-engagement strategies

LogiBRAIN highlights a long-term client who hasn’t shipped in three months. By reviewing their revenue history and preferences, you craft a personalized offer to bring them back, boosting both customer retention and sales.

Growth Opportunities: Optimize Every Stage of Your Sales Funnel

LogiBRAIN offers a clear view of your sales pipeline, enabling you to:

Track lead progression: Monitor prospects, leads, and quotations through every stage of the funnel

Identify drop-off points: Pinpoint where potential clients lose interest and address specific pain points

Increase conversion rates: Analyze quotation-to-shipment ratios and adjust strategies to convert more leads into shipments

A noticeable drop in conversions for a key trade lane is flagged. Using LogiBRAIN, you discover that rates for this route are higher than competitors’. By renegotiating carrier rates, you improve your competitiveness and recover lost business.

Operational Analysis: Boost Efficiency and Profitability

Operational performance is key to success in logistics. LogiBRAIN provides tools to:

Monitor shipment patterns: Review trends in shipment volumes, tonnage, and transport modes to identify inefficiencies

Improve turnaround times: Spot delays on specific routes and resolve underlying issues to speed up deliveries

Maximize profitability: Analyze revenue, costs, and profit margins by job or transport mode to optimize pricing strategies

LogiBRAIN identifies that shipments between two ports have higher-than-average turnaround times. A deeper analysis reveals customs clearance delays, allowing you to take corrective actions that reduce delays and improve service reliability.

Activity Tracking: Monitor Team Performance in Real-Time

With LogiBRAIN, you can track and analyze your team’s day-to-day activities to ensure operational excellence:

Review task distribution: Understand how site visits, follow-ups, and calls are distributed among team members

Analyze activity outcomes: Identify which actions are most effective in converting leads or resolving customer issues

A sales manager finds that while most site visits are completed on time, follow-ups lag behind. By reallocating resources, they ensure timely follow-ups, significantly improving lead conversion rates.

Comparative and Agent Analysis: Benchmark Success Across Teams

LogiBRAIN helps you evaluate performance across branches, teams, or individual agents:

Compare revenue and profitability: Analyze performance by shipment volume, gross profit, and revenue over custom timeframes

Evaluate agent contributions: Assess agents based on shipments handled, revenue generated, and profitability per job

A particular branch consistently generates higher profits. LogiBRAIN’s analysis reveals that this branch focuses on high-margin shipments, while others handle higher volumes of low-margin jobs. This insight helps realign strategies to improve overall profitability.

LogiBRAIN offers forwarders a host of tools to make data-driven decisions:

Customizable dashboards: Highlight KPIs most relevant to your business goals

Real-time insights: Ensure your decisions are based on up-to-date data

Drill-down analysis: Dive deeper into specific issues for better clarity

Year-on-Year comparisons: Track trends in revenue, shipments, and profitability

Comprehensive reporting: Share data insights with your team for better alignment

Imagine starting your day by logging into LogiBRAIN. A heatmap reveals a decline in shipments from a major client. You drill down to uncover that high rates have caused the client to pause their shipments. By mid-morning, you’ve prepared a competitive quote and assigned a sales representative to re-engage the client. By afternoon, follow-up progress is visible in the activity tracker, and your business is already on track to recover the account.

This level of agility and insight ensures forwarders stay competitive and proactive in their operations.