To visualize how GenAI works in a real-world S&OP setting, consider a global consumer goods company grappling with fluctuating demand and supply chain disruption. In the past, managing these challenges required multiple rounds of communication between sales, operations, and finance. Each department worked off its own set of data and unstructured information such as e-mails, documentation, and contracts – often resulting in misaligned forecasts, delayed decisions, and inefficient resource allocation.
