I’ve a confession to make. I’m not an enormous decision particular person. It’s not that I don’t set targets—I simply have a behavior of “setting and forgetting” resolutions. So on New 12 months’s, I attempt to ask myself a query as an alternative: What do I need for the 12 months forward?
My 2025 ‘Needs’ for The FruitGuys
As I look ahead to 2025, I’ve a whole lot of desires for The FruitGuys, however that is the large one: I wish to enhance our constructive affect on the world.
A bunch of FruitGuys staff posing with FruitGuys farm accomplice Javier Zamora (blue and white plaid) throughout a tour of his farm, JSM Organics, within the spring of 2024
For our staff, I wish to proceed providing assist and alternatives to be taught and develop.
For our purchasers, I wish to deliver much more constructive and interesting experiences by way of our fruit, snacks, and occasions that join folks and enhance their well being.
For our farmers and suppliers, I wish to be an awesome accomplice and work collectively to satisfy our enterprise targets.
For our donation companions, I wish to enhance our weekly presents of produce and snacks.
And for the small farms we assist by way of The FruitGuys Group Fund, I wish to enhance the variety of grants we award.
Progress photographs shared by a number of 2024 farm grantees.
A New Chapter for Our Household Enterprise
The pandemic was laborious for our household enterprise. For many of the years since 2020, we’ve simply wished to maintain our heads above water and survive. So these desires for 2025 really feel like a blessing. It’s a luxurious that we will need for extra, and that we will take into consideration the right way to increase, not simply maintain on.
In early 2025, I’ll mirror a bit on the affect that The FruitGuys had in 2024. However for now, I’m really excited for the brand new 12 months. I’m not a Pollyanna—I do know that there are huge issues to resolve on the planet, and I do know our enterprise will face extra obstacles and challenges. However I’m optimistic that with our nice staff, purchasers, and companions, 2025 will probably be a very good 12 months.
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