—by Kate Prengaman
Michael Schadler
The Washington Apple Fee introduced the hiring of a brand new president, Michael Schadler, to take the reins of the export-focused group in September.
Schadler at present serves as the chief vp of the Florida Tomato Change and as supervisor of the Florida Tomato Committee. Beforehand, he labored in worldwide advertising for the Florida Division of Citrus.
That background positions him properly to steer the Washington Apple Fee, which handles worldwide promotions, promoting and market improvement for the state’s apple trade, stated Todd Fryhover, who’s retiring after 18 years with the fee.
“I’ve confidence Michael and WAC employees will work seamlessly to symbolize the Washington apple grower group and take our applications to the following stage in these difficult occasions for Washington state tree fruit,” Fryhover stated in an announcement.
A College of Washington alumni, Schadler stated he was excited concerning the alternative to return to the state and work “on behalf of the state’s signature crop,” he stated in an announcement. “I’m trying ahead to serving to the apple trade handle a really aggressive worldwide panorama. There are lots of headwinds, however the trade is well-positioned to proceed constructing on its long-term export success.” •
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