Throughout the Asia-Pacific (APAC) area, a rising variety of shoppers are placing down their sugary, carbonated cans looking for ‘better-for-me’ drinks – and juices are serving to to quench this thirst. This demand is fueling appreciable enlargement – the market dimension for juices within the area is estimated at $33.1 billion USD and anticipated to develop at a CAGR of 4.67% to succeed in $43.5 billion USD by 2030.[1] Concentrates, specifically, are poised to witness the best development of all juice elements, with a projected CAGR of 5.20% throughout 2024-2030.[2]
The transition from sodas to extra useful, value-added juices displays a profound change in shopper attitudes in direction of wholesome, clean-label merchandise and novel style experiences. Right here, we take a more in-depth take a look at how juice producers can faucet into this development, and style success in one of many juiciest segments within the drinks market.
Driving the well being and wellness wave
One of many main driving forces behind the surge in juice consumption is rising well being consciousness amongst shoppers. For instance, in 2022, roughly 55% of Chinese language shoppers upheld a wholesome life-style, with near 32% of people choosing health-oriented merchandise, together with wholesome juice, to enhance their wellbeing.[3]
Juices supply a recent, useful – and quick – technique to hydrate. Their mixture of pure goodness and sweetness signifies that they will pack a flavoursome punch whereas delivering healthful dietary advantages. By incorporating crimson fruit juice elements equivalent to strawberries, raspberries, and blackcurrants, for instance, producers can increase the ‘well being halo’ of their merchandise. These fruits are wealthy in highly effective antioxidants like anthocyanins and vitamin C, which contribute to general wellbeing. Moreover, they add a burst of vibrant color and scrumptious flavour, making juices much more attractive and pleasurable.
And juices are additionally changing into extra engaging with these bought-in to ‘magnificence from inside’. Japan, with its status for trendspotting and innovation, is main the cost for juice concentrates, thanks partially to the rising reputation of ‘fruit-charged’ magnificence drinks, that are more and more lauded for bettering look.[4]
Catering to demand for clean-label confidence
Along with well being issues, shoppers within the APAC market are displaying a powerful choice for clean-label merchandise. That is reflective of a basic motion in direction of meals and drinks made with naturalness and authenticity in thoughts. For instance, 40% of Indian adults cite ‘no synthetic elements’ as crucial issue when shopping for juice and juice drinks.[5]
Shoppers are additionally gravitating in direction of manufacturers that prioritise sustainability, from ethically grown produce to eco-friendly manufacturing processes and packaging. The demand for transparency and ease in product formulations is reshaping the beverage {industry} panorama, with juice manufacturers that favour purity, high quality, environmental integrity and quick (however candy) elements lists gaining floor.
Fusing cultural influences with modern flavours
One other issue contributing to the recognition of juices is the will for novel style experiences, which is unsurprising given the area’s wealthy range of culinary traditions and flavour varieties. A latest Mintel ‘Sense of the Intense’ report uncovered how an urge for brand new experiences is driving adventurous shoppers towards juices that have interaction numerous senses starting from style, odor, seems and sound.[6]
Because of this, there’s an rising want for distinctive and unique combos that tantalise the style buds and stimulate the senses, from a tropical mango twist to the bitter tang of cherry. That being stated, conventional tastes nonetheless have their place, equivalent to strawberry – which is so common in Japan that there’s a devoted Strawberry Day on January fifteenth yearly. On the identical time, different crimson fruit juice elements are nonetheless perceived as novel and uncommon flavors within the APAC area. So, by incorporating fruit like raspberries and blackcurrants, juice producers can infuse their merchandise with a way of innovation and intrigue.
Sip success with SVZ
Pushed by well being consciousness, clean-label preferences and a quest for novel style experiences, juices have emerged not simply as a substitute for carbonated tender drinks stuffed with added sugar, however a dietary staple in their very own proper.
In a area the place style preferences are as numerous because the cultures that form them, juice producers have a possibility not solely to fulfill however exceed shopper expectations. By putting emphasis on pure juice elements and modern flavours, equivalent to crimson fruit elements, they will carve out a distinct segment on this vibrant and dynamic market to leap on the juice brand-wagon and squeeze each final drop from this fruitful alternative.
For extra details about our in depth vary of juice elements, click on right here.
[1] Asia-Pacific Juices Market SIZE & SHARE ANALYSIS – GROWTH TRENDS & FORECASTS UP TO 2030 Supply: https://www.mordorintelligence.com/industry-reports/asia-pacific-juices-market
[2] Ibid
[3] Ibid
[4] Ibid
[5] IPSOS Observer/Mintel, June 2021
[6] Dynata/Mintel, July 2022
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