Earlier this month, the SVZ staff arrived in Cologne, Germany, to participate in one of the crucial thrilling occasions within the meals and beverage business’s calendar: Anuga. This 12 months’s theme was ‘Sustainable Progress’, and we had been trying ahead to creating connections with different eco-conscious companies and studying extra concerning the inexperienced improvements and developments making headway in our sector.
This 12 months’s commerce present was busier than ever: greater than 140,000 guests from throughout the globe attended. Our eye-catching sales space was busy over the occasion’s 5 days, and we had been capable of have many high-quality conversations with prospects, companions and business stakeholders. Preserve studying to find our high three takeaways from the occasion…
1. Plant-based potential
Plant-based stays one of the crucial essential developments within the F&B business at the moment, with meat and dairy-free choices offering options to an ever-growing flexitarian market, who understand them as each more healthy and higher for the planet. At Anuga, the recognition of the plant-based motion was apparent, significantly inside drinks: we noticed a lot of thrilling new merchandise from a coconut cream-based smoothie in flavours together with passionfruit and mango, to a fruit soda created from fermented cucumber juice!
There may be undoubtedly a rising demand for fruit and vegetable-based options to animal-derived elements, and we’re seeing this development replicated in our buyer conversations. At SVZ, we recognise {that a} transition to a extra plant-based weight loss plan is important for a sustainable, wholesome planet – and we’re proud to supply scrumptious, 100% pure elements that may assist this shift.
2. Performance first
Shoppers need extra from their meals than ever earlier than – certainly, the practical meals market is predicted to develop at a CAGR of 8.5% by means of 2030. Whether or not it’s for enhanced immunity, elevated vitality, magnificence and pores and skin well being or basic wellbeing, the demand is nice – and this was mirrored at Anuga, with ‘excessive protein’ and mood-boosting’ being two of the most typical claims we noticed.
We had quite a few discussions on the commerce truthful about how fruit and vegetable elements can assist these formulations. With their naturally excessive vitamin, antioxidant and fibre content material, in addition to their clear label credentials, they’re a no brainer for any new practical recipe! Plus, with many added actives giving off-flavours, what could possibly be higher than strawberry puree or blackberry focus to make sure a scrumptious style?
3. Sustainable success
This 12 months’s Anuga had a major give attention to the accountable use of sources: from the optimisation of the availability chain, by means of to truthful meals manufacturing. As a subject very near our coronary heart (take a look at our inexperienced initiatives right here), we had been excited to participate in most of the talks on the occasion. In a session on the Anuga Development Zone with Innova Market Insights, the idea of ‘positively imperfect’ was mentioned – how openness concerning the complexity of sustainability is commonly appreciated by customers, who don’t count on 100% perfection however need transparency and to see that manufacturers are dedicated to the journey.
The significance of being actually clear with our sustainability efforts is one thing we’re eager to embrace too. Not all our sustainability initiatives have been straightforward to deliver to life – take our paper-based mulching paper trial, for instance, which was began to scale back plastic waste however was initially unsuccessful. It has been an iterative course of and we now have now seen encouraging outcomes with a brand new biofilm model. We firmly consider that ‘proudly owning’ our errors is essential so we are able to transfer ahead and proceed to innovate.
Trying forward
It was nice to satisfy prospects and companions – each outdated and new – at Anuga 2023. We’re trying ahead to the following present in 2025 – however till then, let’s transfer ahead with new sustainability initiatives and product improvement programmes to take the F&B business to the following stage.
When you’ve got a query about how our 100% pure, high-quality fruit and vegetable elements can rework your subsequent product innovation, or should you’d wish to be taught extra about our sustainability initiatives, get in contact with our staff at the moment.
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