Within the snacking area, a profound shift is underway. Say howdy to wholesome indulgence, reimagined.
Shoppers are more and more in search of snacks which are nutritious, scrumptious and accountable. As a consequence, producers are confronted with the problem of hanging the stability between advantage, vice and values. Enter fruit and vegetable puree concentrates – the unsung heroes reshaping the candy snack and dessert panorama, providing delectable goodness with out the guilt.
Right here, we discover why puree concentrates are low hanging fruit for formulators on the lookout for contemporary methods to capitalise on the dynamic wholesome indulgence development.
Snacks that pack a (wholesome) punch
Snacks, from scrumptious dairy treats to delicious baked items, are invariably treats – whether or not they’re handy, tasty bites grabbed on-the-go or a second of escapism and pure pleasure. That being mentioned, there may be vital urge for food for snacks that style good and do good. Nearly half (42%) of US adults need their foods and drinks to contribute to each their psychological and bodily wellbeing[1]and this sentiment is echoed amongst European buyers, with 50% claiming that wholesome consuming is a high precedence.[2] And particularly for snacks, latest analysis revealed that 66% of world customers are on the lookout for indulgent and wholesome choices[3].
Nevertheless, the candy snacking class – from patisserie and confectionery to dairy and desserts – is usually thought of unhealthy, on account of conventional recipes being laden with sugar and fats and missing in dietary worth. Evaluation of snack consumption tendencies signifies that greater than 40% of snack customers have diminished their consumption owing to perceived unhealthiness.[4] So, how can snack producers proceed to ship that all-important style, whereas taking into account the wants of extra health-conscious customers?
A ‘higher’ different
Puree concentrates have emerged as key gamers in serving to producers reformulate in direction of better-for-you choices. Not solely do they supply pure sweetness, however additionally they provide a plethora of dietary advantages. From the immunity-boosting properties of vitamin C-rich raspberries to the antioxidant results of blueberries, these components convey each flavour and performance to candy snacks. What’s extra, as customers more and more reject synthetic sweeteners, components and colourings, pure alternate options have gotten extra interesting – and appetising.
Fruit and vegetable puree concentrates aren’t only a nice dietary addition – they’re flavour-rich and pleasing to the proverbial palate. They’ll evoke a way of seasonality – from ‘sunny’ strawberry and cherry notes to ‘warming’ carrot and apple – and are adept at including depth, complexity and well-rounded style profiles, reinforcing their popularity as interesting snack components.
Highlight on sustainability
Guilt-free snacking now extends past private well being to incorporate environmental issues. Certainly, 55% of European customers are extra seemingly to decide on a snack product with some type of sustainability declare[5]. Puree concentrates are completely positioned to satisfy evolving expectations. Clear label by nature, puree concentrates, in lots of instances, can help efforts to cut back meals waste. They’ve, for instance, an extended shelf life than contemporary produce, that means they are often saved for an extended interval with out deterioration, lowering the chance of meals waste on account of spoilage.
Moreover, because of their concentrated format, the quantity of ingredient that must be saved, processed and transported is minimal. This streamlined strategy not solely reduces logistical burdens but in addition allows producers to capitalise on well being boosting components whereas lowering their carbon footprint.
A candy future for wholesome indulgence
Opposite to perception, customers don’t have to decide on between being a sinner or saint in terms of snacking. Puree concentrates allow producers to supply customers the candy satisfaction they crave with out compromising their dedication to wellbeing or sustainability. Thanks to those pure and purposeful components, customers can take pleasure in a plethora of scrumptious and indulgent snacks, one guilt-free chunk at a time.
Uncover extra about our versatile puree concentrates vary.
[1] Mintel, Wholesome Existence – US – 2022 Report
[2] McKinsey, Hungry and confused: The winding highway to acutely aware consuming, fifth October 2022, https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/hungry-and-confused-the-winding-road-to-conscious-eating
[3] Innova Market Insights, 2023
[4] Innova Market Insights, Snacks Market: Higher-For-You Snacks vs. Savory Snacks, https://www.innovamarketinsights.com/tendencies/snacks-market/
[5] Bakery & Snack, What immediately’s health-conscious client needs from a snack, twenty fourth November 2022, https://www.bakeryandsnacks.com/Article/2022/11/24/what-today-s-health-conscious-consumer-wants-from-a-snack#:~:textual content=Sustainablepercent20snacking&textual content=Moreoverpercent2Cpercent20apercent20surveypercent20frompercent20Food,itpercent20includespercent20apercent20sustainabilitypercent20claim.
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