Tart cherry groups name Cohn as new president – Good Fruit Grower

The Cherry Business Administrative Board and Cherry Advertising and marketing Institute have named Amy Cohn as their new president. With a background in meals and vitamin management, technique and communications, Cohn will lead CIAB, the U.S. tart cherry business’s federal advertising order, and CMI, a nonprofit promotional, analysis and training group funded by the business. She’s the primary individual to guide each organizations, in accordance with a information launch.Amy Cohn“Amy brings a definite mix of strategic imaginative and prescient, dietary experience and a deep understanding of shopper developments,” Melanie LaPerriere, CMI’s vice chairwoman, stated within the launch. “Her ardour for innovation and collaboration line up completely with our business’s dedication to make sure tart cherries stay, and develop, as a part of a beloved and important a part of nutritious diets nationwide.”Cohn joins the organizations because the U.S. tart cherry business, made up of 385 producers throughout North America, seeks to broaden shopper outreach, develop consumption and enhance business engagement. She earned her bachelor’s diploma in science, vitamin and dietetics from Dominican College in Illinois, and he or she obtained her registered dietitian nutritionist certification on the College of Illinois at Chicago. Cohn spent 17 years at Basic Mills, the place she most just lately was a senior supervisor. She was answerable for elevating the $35 billion cereal firm’s fame by strategic communications, public relations and well being skilled outreach. She additionally created and executed a complete vitamin technique whereas driving product improvements. Cohn cast partnerships with the American Coronary heart Affiliation, Acquired Milk? and Chiquita Bananas as properly. “Tart cherries have an unimaginable story to inform — from their well being advantages to their fashionable purposes, to their connection to U.S. household farms,” Cohn stated. “I stay up for working with growers, processors and companions to broaden consciousness and elevate this iconic superfruit to even larger heights.”—by Matt Milkovich



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