Within the ever-evolving panorama of Asia Pacific’s beverage market, a quiet revolution is brewing. Well being-conscious customers are looking for drinks that promise extra than simply refreshment – with style, well being and pure goodness in each sip. Juices are entering into the highlight, offering vitamins, vibrancy and purposeful advantages. However what’s driving this shift and the way can innovators keep forward of the curve?
On this weblog, we’ll discover the elements fueling the regular progress of the APAC juice market, and dive into the rising stars of the juice world – purple fruit and vegetable bases – to uncover how altering attitudes in direction of sugars and sweeteners are reshaping the business. Be part of us as we squeeze out the insights that may assist you faucet into this juicy alternative.
APAC thirsts for more healthy drinks
100% juice is seeing dynamic progress in a number of APAC nations, albeit generally from a low gross sales base. Many customers view juice, particularly not-from-concentrate (NFC) 100% juice, as a more healthy possibility than carbonated drinks.[1] This development aligns with the broader APAC demand for purposeful drinks, with 38% of grownup customers actively looking for drinks designed to enhance general well being or particular physique features.[2]
Purple fruit and veggies: Assembly wholesome juice demand in APAC
The rising well being consciousness in APAC has led customers to hunt juices providing each dietary advantages and decrease added sugar content material, comparable to purple fruit and vegetable-based choices. Purple fruits, wealthy in dietary fibre, nutritional vitamins, minerals and phytochemicals, cater to the APAC shopper’s need for purposeful drinks. Their potential to scale back irritation resonates with the health-conscious,[3] significantly in nations the place juice is valued for its perceived healthiness. [4]
Vegetable-based juices additionally present an answer to sugar considerations which have historically restricted juice progress in APAC.[5] By changing high-sugar fruit bases like apple with lower-sugar vegetable options comparable to cucumber or carrots, producers can considerably scale back the general sugar content material of their juice merchandise. This technique addresses a key problem out there: whereas sugar considerations have constrained juice progress, customers are concurrently drawn to juices as a fast and handy supply of diet. Vegetable juices strike this steadiness by usually containing much less sugar than fruit juices whereas nonetheless providing wealthy dietary profiles. Choices together with carrots and leafy greens like spinach greens components are related to better heart-health advantages than typical fruit-based juices,[6] interesting to customers looking for purposeful drinks.[7] To capitalise on this development, producers ought to concentrate on highlighting the dietary worth of their juice merchandise, emphasising how vegetable bases can ship important vitamins with decrease sugar content material.
Shifting attitudes in direction of sugars and synthetic sweeteners
Whereas considerations about sugar content material in juices persist, they’re progressively subsiding as customers develop into more and more cautious of synthetic sweeteners. The World Well being Group’s current classification of aspartame as a ‘doable carcinogen’ has probably impacted gross sales of sugar-free gentle drinks containing this synthetic sweetener, main customers to hunt options like actual fruit juices.[8]
This shift is especially evident within the APAC area. In India, as much as 40% of buyers say ‘no synthetic components’ is a very powerful issue they think about when choosing a juice or juice drink, with comparable sentiments echoed by customers in South Korea and lots of different nations throughout the area.[9]
Within the APAC market, producers are prioritising the dietary features of juices and clearly labelling components to draw health-conscious customers. The concentrate on pure, purposeful drinks is especially interesting to youthful demographics who’re on the lookout for handy methods to complement their diet amidst busy existence.
In conclusion, the juice market in APAC is poised for continued progress, pushed by customers’ need for more healthy, extra pure beverage choices. As consciousness of the advantages of components like purple fruits and vegetable juices improve, and considerations about synthetic sweeteners persist, we are able to anticipate to see juice solidify its place as a favoured purposeful beverage within the area.
For producers trying to capitalise on these traits, SVZ offers a variety of high-quality fruit and vegetable components to assist your product improvement. When you’re able to create revolutionary, health-focused juices that meet the evolving calls for of APAC customers, get in contact right now.
[1] Euromonitor Worldwide. Juice in Asia Pacific Report 2023.
[2] Packaged Information. Practical Drinks: Market Developments and Alternatives Report, 2nd Version, 2023.
[3] Wallace, T., Bailey, R., Blumberg, J., Burton-Freeman, B., Chen, C., Crowe-White, Ok., Drewnowski, A., Hooshmand, S., Johnson, E., Lewis, R., Murray, R., Shapses, S., & Wang, D. (2020). Fruits, greens, and well being: A complete narrative, umbrella overview of the science and suggestions for enhanced public coverage to enhance consumption. Crucial Evaluations in Meals Science and Diet, 60, 2174 – 2211. https://doi.org/10.1080/10408398.2019.1632258
[4] Euromonitor Worldwide. ibid
[5] Mintel. A 12 months of Innovation within the Juice and Beverage Concentrates Market Report 2021.
[6] Zurbau, A., Au‐Yeung, F., Mejia, S., Khan, T., Vuksan, V., Jovanovski, E., Leiter, L., Kendall, C., Jenkins, D., & Sievenpiper, J. (2020). Relation of Completely different Fruit and Vegetable Sources With Incident Cardiovascular Outcomes: A Systematic Assessment and Meta‐Evaluation of Potential Cohort Research. Journal of the American Coronary heart Affiliation: Cardiovascular and Cerebrovascular Illness, 9. https://doi.org/10.1161/JAHA.120.017728.
[7] Packaged Information. Practical Drinks: Market Developments and Alternatives Report, 2nd Version 2023
[8] What WHO aspartame ruling means for sugar-free gentle drinks. The Grocer UK. 18 July 2023 What WHO aspartame ruling means for sugar-free gentle drinks | Evaluation and Options | The Grocer
[9] Mintel. A 12 months of Innovation within the Juice and Beverage Concentrates Market Report 2023.
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